Infilim branding is one of the most effective medium in countries like India where we have a big filim lovers base.It is also known as “covert advertising” .In film advertising is a medium through which branded products are placed in movies, which is visible to consumers without any distraction.
High projection - Consumers’ opinions of brands improve after seeing a product placed in a film
Indirect celebrity endorsement
Branding will continue other mediums like TV, VOD, internet , etc.
product placement as natural and seamless.
audiences associate products with a certain lifestyle
Viewer cant ignore